For several years in the mid-1980s, NBC broadcast coverage of the Ms. Olympia contest on their Sportsworld program. The taped footage was telecast months after the contest, and was usually used as secondary material to fill out programs featuring events such as boxing. Typically, the broadcasts included only the top several women. Nevertheless, Rachel McLish and some of her leading competitors were receiving national TV coverage. McLish authored two New York Times best-selling books - "Flex Appeal" (1984) and "Perfect Parts" (1987) – and was also starring in action films. The popularity was growing and women were being empowered and inspired to train. In 1983, the top prize money for the women bodybuilding was $50,000, equal to that of male bodybuilding.
In the 1970s, bodybuilding had major publicity thanks to the appearance of Arnold Schwarzenegger , Franco Columbu , Lou Ferrigno , and others in the 1977 docudrama Pumping Iron . By this time, the IFBB dominated the competitive bodybuilding landscape and the Amateur Athletic Union (AAU) took a back seat. The National Physique Committee (NPC) was formed in 1981 by Jim Manion ,  who had just stepped down as chairman of the AAU Physique Committee. The NPC has gone on to become the most successful bodybuilding organization in America, and is the amateur division of the IFBB. The late 1980s and early 1990s saw the decline of AAU-sponsored bodybuilding contests. In 1999, the AAU voted to discontinue its bodybuilding events.